Here’s Why Willow Go is Moms’ Go-To Pump
By: The Willow Team
Designed for more comfort and output. App-connected. Easy to use. Because you’ve got life to live.
We believe that every mom should be able to pump without compromise — and Willow Go makes it possible to do just that, delivering unparalleled flexibility and freedom without sacrificing output.
Optimized for more comfort and milk with multiple levels of hospital-grade suction, app-controlled with access to expert-backed content and services, and designed for discretion with a shape that mimics the breast, it’s increasingly chosen by moms as their primary pump. In fact, more than 70% of moms* who pump with Willow Go use it more often than another traditional, wearable, or manual pump.
Here’s what else they love about the pump that’s built to keep you going.
Built to Prioritize Comfort and Output
There are lots of wearable pumps out there, and many of them claim to deliver optimal comfort and output. But not all pumps are created equal — so it’s important to do your research!
Willow Go has been designed to give moms more milk with a tug-and-release latch that mimics baby’s natural sucking rhythm, and multiple levels of hospital-grade suction that can be customized on each side. This ability to customize is key — after all, our breasts are sisters, not twins! The proof is in the numbers: 7/10 moms say that they get better milk output with their Willow Go than with their other wearable pumps.
(P.S. The best thing you can do to ensure you get your most milk is to focus on the fit of your flange. A well-fitting flange will feel snug, but not so snug that you feel pain or discomfort.)
When it comes to comfort, Willow Go outperforms again — a testament to the design of the built-in motor (it helps with more even weight distribution), a longer flange design (it prevents nibble rubbing and abrasion), and a curved flange edge (meaning less skin pulling and pinching). Eighty percent of moms say that it’s more comfortable than their other wearables, and 88% say that it’s as comfortable or more comfortable than their traditional pump.
How Willow Go is optimized for comfort and output:
Customizable, hospital-grade suction
Intentional flange design to protect nipples from abrasion and skin from pulling or pinching
Inclusive flange sizing with multiple inserts available
Designed to Make Life Easier
There are so many ways that Willow Go is designed to make moms’ lives easier, especially when they’re navigating major milestones like early postpartum and pumping away from baby or returning to work.
These are moments that really don’t lend themselves to being plugged into a wall or dealing with a wearable that hurts or falls apart. They also require a pump that’s easy to assemble and clean, app-controlled (so you don’t need to fumble with your bra to pause your session), and supported by customer care that’s actually available when you need them.
It’s no wonder then that 76% of moms say that Willow Go made their postpartum experience easier, while 9/10 moms say that it made returning to work easier.
How Willow Go makes life easier:
Totally hands-free (even the motor) for ultimate freedom
Easy to assemble and clean
Parts are dishwasher-safe
App-controlled so you can manage your session with a tap
Customer care team available for personalized onboarding and sizing support
In Their Own Words…
Here’s what a few moms love about pumping with their Willow Go.
"This pump saved my life and made everything easier and convenient for me. I wish it existed in my previous breastfeeding journeys."
It’s very convenient, comfortable and gives me freedom to do lots of stuff while pumping! I can pump more breast milk with this pump compared to other breast pumps that I used."
I love not having the awkward pump protruding from my bra, and I seem to get a much better output from them — whether because of increased comfort or because of suction I can’t say.
Ready to join the fan club? Learn more about Willow Go and shop here.